Ability To Execute

The ability to execute is the systematic, and predictable manner in which an organization makes things happen effectively and efficiently year after year. Competitors cannot copy your organization's ability to execute.

"Our 100% revenue growth target was perceived to be a daunting task until Effective Execution, Inc. helped us. Using the Effective Execution model we developed our game plan, the tactics to get there and the metrics to track our progress."

Tony Spruiell, VP Operations, Prenova, Inc.

The Five Areas of Business Execution

To enhance its ability to execute an organization must excel in the five areas of business execution:

  1. Mission, Vision, Core Management Philosophies and Values
  2. Management Processes
  3. Work Processes
  4. Organization Structure
  5. Culture

1. Mission, Vision, Core Management Philosophies & Values (MVC)

The foundation of an organization's execution is its Mission, Vision, Core Management Philosophies and Values (MVC). They serve as the basic fabric or the organization's DNA and evolve over time but seldom change rapidly.

    The management team must:

  • Define in detail the MVC such that they are distinctive to the organization.
  • Ensure that the MVC mean more than just words and noticeably guide decision making in the organization.

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2. Management Processes

The Management Processes serve as the roof and hold the organization's execution in place.

The Management Processes identify and set the business direction. They analyze the performance and progress of the organization and ensure it is consistent with the business direction.

    The management team must: 

  • Link goals, strategies and tactics clearly with day-to-day activities to drive organizational effectiveness. 
  • Measure business performance systematically to drive focus.
  • Pro-actively evolve the strategy to continuously increase competitive advantage.

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3. Work Processes

The Work Processes are the first pillar of execution. They crystallize how the work gets done - the sequence of interactions and the handoffs. 

    The organization must:

  • Clearly design and implement the core work processes to ensure high efficiency and quality.
  • Ensure clear work processes for: 
    • Sales
    • Marketing
    • Product/Service Development & Delivery
    • Customer Service
    • Internal Support Services

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4. Organization Structure

The Organization Structure is the second pillar of execution. Org Charts are a high-level graphical depiction of the organization's structure.

    The management team must:

  • Design the organization structure such that it supports and facilitates the work processes.
  • Ensure roles, responsibilities and accountabilities are crystal-clear.

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5. Culture

Possibly the most important pillar of execution is the Culture of the organization. Culture is the manner in which the people of the organization from its leaders to its employees think, behave and conduct themselves.

    The management team must:

  • Set the tone by serving as an example to the rest of the organization.
  • Ensure that the values of the organization are reflected in its conduct.

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